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Introduction

UPA social contribution system

With an objective to ‘realize social value by creating value-add to the local culture and the maritime industry’ based on its social contribution brand of ‘Sea of Laughter’, UPA has been engaging in various activities having established a framework including 3 key strategies for social contribution.

Social Contribution Activity Framework

※ Swipe the table

Objective Realize social value by generating shared value for the local community and culture and the maritime industry
Direction Nurture and support the maritime industry Practice sharing with the local community Revitalize culture, arts, and sports
Strategy Generate shared value in connection with the maritime industry Create a mutually-prospering economy by sharing with the local community Contribute to building a cultural city filled with freedom and creativity
Implementation
  • Execute project for nurturing future talent in the maritime industry
  • Develop new items to address social problems related to the maritime industry
  • Begin activities to continuously support regionally underserved groups
  • Pursue effective social contribution projects in cooperation with local governments and companies
  • Revitalize local traditional culture and arts through sponsorship
  • Realize balanced development by sponsoring unpopular sports