Core Values
4 Core Values of UPA
The core values serve as the basis of judgment for UPA members in moving forward.
UPA Core Value
- Future Leading
- Strive to make changes in the right direction from a leading position
- Customer First
- Open-minded communication with customers in port operations, seeking customer benefits and development
- Social Responsibility
- Grow through a win-win relationship with the local communities and the people
- Innovation Oriented
- Improve creatively through diverse thinking and new challenges
UPA Code of Conduct
The Code of Conduct presents a set of behavior deemed rational by UPA members based on the core values. It also serves as the guidelines for decisions and actions when practicing the core values.
※ Please scroll the table from side to side.
Core Values | UPA Code of Conduct | |
---|---|---|
Future Leading | CEO | Sets challenging goals for business advancement and enhances expertise to accomplish them. |
Manager | Strives for clarity and a sense of purpose in assigned tasks for sustainable growth. | |
Staff | Embraces change, not fearing failure, and consistently learns and strives for the best. | |
Customer First | CEO | Prioritizes values desired by customers as the primary criterion for business activities and makes optimal decisions. |
Manager | Places customer benefits at the forefront, performing tasks with their satisfaction in mind and seeking ways to enhance it. | |
Staff | Engages in continuous communication with customers, understanding their needs and delivering suitable services promptly. | |
Innovation Oriented | CEO | Does not settle for the given reality and secures a distinctive competitive edge by approaching the future market creatively. |
Manager | Pursues fundamental innovation, using it as a competitive advantage for continuous improvement and promotion of tasks. | |
Staff | Discards fixed mindsets, explores new perspectives, and advances tasks with appropriate alternatives. | |
Social Responsibility | CEO | Takes social responsibility beyond customers, contributing to the development of the nation, region, and society. |
Manager | Performs tasks based on ethics and honesty, making decisions that are ethical and rational. | |
Staff | Recognizes the importance of social responsibility and actively participates in social contribution activities. |