Core Values
4 Core Values of UPA
The core values serve as the basis of judgment for UPA members in moving forward.
- Leading change by actively pursuing challenging tasks for sustainable growth
- Communicating with customers with an open mind in port operations, and pursuing the interests and development of customers
- Approaching tasks with an innovative perspective to improve the efficiency of institution and organization
- Working for the benefit of the people and advancing tasks with integrity and ethics as a priority
UPA Code of Conduct
The Code of Conduct presents a set of behavior deemed rational by UPA members based on the core values. It also serves as the guidelines for decisions and actions when practicing the core values.
| Core Values | UPA Code of Conduct | |
|---|---|---|
| Future Leading |
CEO | Sets challenging goals for business advancement and enhances expertise to accomplish them. |
| Manager | Strives for clarity and a sense of purpose in assigned tasks for sustainable growth. | |
| Staff | Embraces change, not fearing failure, and consistently learns and strives for the best. | |
| Customer First |
CEO | Prioritizes values desired by customers as the primary criterion for business activities and makes optimal decisions. |
| Manager | Places customer benefits at the forefront, performing tasks with their satisfaction in mind and seeking ways to enhance it. | |
| Staff | Engages in continuous communication with customers, understanding their needs and delivering suitable services promptly. | |
| Innovation Oriented |
CEO | Does not settle for the given reality and secures a distinctive competitive edge by approaching the future market creatively. |
| Manager | Pursues fundamental innovation, using it as a competitive advantage for continuous improvement and promotion of tasks. | |
| Staff | Discards fixed mindsets, explores new perspectives, and advances tasks with appropriate alternatives. | |
| Social Responsibility |
CEO | Takes social responsibility beyond customers, contributing to the development of the nation, region, and society. |
| Manager | Performs tasks based on ethics and honesty, making decisions that are ethical and rational. | |
| Staff | Recognizes the importance of social responsibility and actively participates in social contribution activities. | |